Yaelle Cannamela

Senior Product Designer / Art Director

About

Strategic design leader with 15+ years of experience crafting intuitive and visually compelling digital products. Proven track record across startups, Web3, Al, IoT, healthcare, and enterprise tools. Expert at transforming complex systems into accessible user experiences and building design systems that scale. Known for blending functional clarity with bold art direction to elevate product impact.

Work Experience

BRANDING & CREATIVE DIRECTION

Dec 2025 - Present

  • Directed visual identities and landing pages across industries.
  • Led Ul art direction for platforms, gaming apps, and consumer tools.
  • Managed motion and design teams for consistent storytelling and visual impact.

STARTUPS & INNOVATION PROJECTS

Dec 2025 - Present

  • Designed MVPs and brand identities for early-stage ventures (Oval3, Spaace, Learnfy etc), helping secure funding and market traction.
  • Built scalable design systems and intuitive user flows from concept to launch.
  • Specialized in simplifying complex UX challenges in blockchain and technical domains.

AI-POWERED PLATFORMS

Dec 2025 - Present

  • Created human-centered interfaces for Al applications in recruitment (PeetchrAl), insurance (Zelros), and dating (Gigi).
  • Developed visual scoring, radar charts, and dynamic dashboards to make Al outputs actionable and digestible.
  • Directed Al visual design for luxury brands (YSL x Midjourney).

WEB3 & BLOCKCHAIN

Dec 2025 - Present

  • Led product design for Oval3's NFT marketplace, gaming interfaces and DeFi projects (Dirac Finance, Beratrax)
  • Integrated crypto wallet flows, data-rich dashboards, and intuitive game mechanics.
  • Delivered immersive Web3 aesthetics through bold color systems and responsive design.

IOT & CONNECTED DEVICES

Dec 2025 - Present

  • Designed user interfaces for smart products (Tag Heuer, Nexity Smart Home)
  • Balanced technical data (e.g., water quality, pet nutrition) with intuitive navigation and brand coherence.
  • Engineered cross-device Ul for mobile, smartwatch, kiosk, and dashboards.

HEALTHCARE APPLICATIONS

Dec 2025 - Present

  • Built inclusive apps for seniors, disabled users, and healthcare professionals (Roche, Institut Pasteur, Groupe VYV).
  • Applied accessibility best practices and empathetic design to support vulnerable populations.
  • Visualized complex medical data (e.g., glycemic trends) into actionable insights.

ENTERPRISE TOOLS & SAAS

Dec 2025 - Present

  • Streamlined dashboards and telecom tools and marketplace for SFR Business, Nexity and Dassault Group.
  • Improved navigation, reduced onboarding friction, and boosted data clarity for B2B users.
  • Designed scalable UX and Ul patterns and modular components to support multi-site clients.

Languages

Spanish (Proficient) , English (Proficient) , French (Native)

Skills

Art Direction & Branding

Cross-Platform Design (Mobile, Web, loT)

Design Systems & Visual Guidelines

Inclusive & Accessible Design

Creative Direction

UX Strategy & Information Architecture

Web3, Blockchain & Crypto UI

Al-Driven Interfaces

Product Design (End-to-End)

Team Leadership & Collaboration

User-Centered Research & Testing

Data Visualization & Dashboards

Interests

Basket ball

  • Player 25 years

Singing and playing guitar

Gym

Surf